ASUS has achieved an unparalleled milestone by securing 37 prestigious iF Design Awards in 2024, the highest number of awards the company has ever received. This remarkable feat has propelled ASUS to the top spot in Taiwan and maintained its position among the top 10 best companies in Asia for the sixth consecutive year, as ranked by the iF Design organization.
The iF Design Award is one of the most important and prestigious design awards in the world, attracting thousands of submissions from dozens of countries each year. In 2024, the iF International Forum Design in Hannover received 10,807 submissions from over 70 countries, showcasing the level of competition ASUS faced.
Out of the 37 awards won by ASUS, 30 were for innovative new products spanning the ASUS and Republic of Gamers (ROG) brands, including laptops, phones, hardware, and more. Notable winning products included the Zenbook Duo (2024) with its innovative dual-screen design, the Zephyrus G16 portable gaming powerhouse, the enterprise-grade ExpertBook B5 Series, the ROG Phone 8 gaming smartphone, and the ROG Falchion RX Gaming Keyboard.
In addition to product design, ASUS also won seven awards for non-product submissions, highlighting the company's commitment to innovation and user-centric design across all aspects of the user experience. These awards recognized ASUS's excellence in areas such as audio innovation, user interfaces, unboxing experiences, and sustainable packaging solutions.
Mitch Yang, ASUS Chief Design Officer, expressed pride in the team's achievements, stating, "Winning such an acclaimed award for so many years in a row really serves as a testament to the effectiveness of our user-centric design methodology." The recognition received by ASUS's diverse product portfolio reflects the company's dedication to innovation and user-centric design, forming the foundation of its success.
Check all the winners here: ifdesign.com
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