Taiwan Excellence believes that the pursuit of innovative products is not for the sake of the product itself, but is firmly rooted in people’s desires for solutions to help them live a better life, today and tomorrow. Therefore, let us all chase our ideal dream life, a life of everyday excellence!

About Taiwan Excellence Awards

Brand Mission

Brand Commitment & Vision

Brand Values
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.
The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the “Taiwan Excellence Gold and Silver Quality Award Shortlist” by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the “Taiwan Excellence Gold Award”and ”Taiwan Excellence Silver Award” – the most prestigious award for exceptional products that will represent Taiwan. The mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.
Taiwan Excellence is Taiwan’s proposition to the world on how to live an innovative life. Let cutting-edge technology lead the way to a better future.

Taiwan Excellence is Taiwan’s proposition to the world on how to live an innovative life. Let cutting-edge technology lead the way to a better future.

Taiwan Excellence is closely interlinked with international markets. We are the steadfast partners for outstanding enterprises, sharing the beautiful fruits of win-win collaborations.

Taiwan Excellence features the most innovative and high-quality products from Taiwan. They allow people to chase their dreams and live an excellent life, every day.
  • The interwoven arcs represent the links connecting Taiwan with the world economy. The inner arcs represent the bonds of solidarity that unite Taiwan’s manufacturers in the pursuit of excellence.
  • The red color represents the passion that distinguishes Taiwan’s local industries.
  • The arcs are discrete yet form part of a larger pattern, suggesting the freewheeling, independent, yet orderly basis of Taiwan’s economic structure.
  • The geometric simplicity of the signature makes it appropriate for a wide range of applications and enterprises involved in the Taiwan Excellence program.
  • The bold shape of the symbol reflects Taiwan’s unequivocal dedication to quality.
  • The intricate interweaving of the symbol’s elements alludes to the complex map of Taiwan’s industrial fabric, and demonstrates a strong attempt to globalize and internationalize.